SMC Dallas Speaker photo

Employee Social Advocacy: A Case Study with ROI

If your organization isn’t involved in employee social advocacy, you will be soon, predicted AT&T’s Lee Diaz at the April SMC Dallas meeting. Speaking on “Activating Employees as Social Advocates,” Lee addressed the rationale, people, processes and platforms behind AT&T’s employee program. The employee social media program focuses on the objective of building reputation. Other corporate […]


How Social Apps Improve the Enterprise Social Network

In March, I attended the Microsoft SharePoint Conference 2014 in Las Vegas with over 10,000 other attendees from over 85 countries. A major theme of the conference was the Enterprise Social Network. Conference attendees were encouraged to use the hashtag #worklikeanetwork. Many readers are probably talented and knowledgeable professionals responsible for the care and feeding of […]