Michelin's Restaurant Guide

They Lied to You – Content Marketing Isn’t for Everyone

That’s not a sensational headline. It’s just the truth. Recently, several of us in Dallas/Fort Worth – people who are top content consultants or who lead content and other digital marketing teams – had a running Twitter debate about this very topic. Much of what I’m going to say was covered in that debate, and […]

Soccer player in jersey at press conference

Showcase Emphasizes Budgets, Visuals and User-Created Content

Social media on a budget, powerful visuals, and user-generated content were common themes across the 2014 Social Media Showcase presentations this month. Leading off the evening were Kimberly Jones and Emma Miller from Speakeasy speaking on the Dallas Arboretum case study, which exhibited all 3 characteristics. As a non-profit, the social media ad buy is limited […]