Board of Directors

Social Media Club of Dallas is managed by an all-volunteer Board of Directors. These dedicated officers work to fulfill the chapter’s mission, grow the organization, provide benefits to its members, and manage the day to day activities of the club. Connect and follow the entire team on Twitter.

	Chairman – Past President: Mike Merrill Mike D. Merrill is Director of Marketing for ReachLocal and is Chief Bacon Maker and Marketing Strategist for his own firm, Bacon Marketing. He is a community builder, connector and networker. Mike has held positions in sales, marketing and operations management at NetApp, Dell, Intel and two venture-backed software startups. He speaks regularly on online marketing, social media and personal branding and helps organize Ignite Dallas. Mike pursued his MBA at the Ross School of Business at University of Michigan. He is a Board Member of the Volunteer Center of North Texas and a member of the Marketing Advisory Board at the University of Texas at Dallas You can catch up with Mike on his blog at http://www.mikemerrill.com or follow him on twitter @mikedmerrill or connect on LinkedIn.
	President: Kendall Shiffler Kendall serves as Marketing Communications Director forPegasusAblon, a local real estate development company. She markets the company’s Lower Oak Lawn in the Dallas Design District project via her blog,LowerOakLawn.com and social media. As a side business, Kendall operates her own website design and consulting company, Design by Kendall, helping small businesses, bloggers and entrepreneurs build strategic, well designed web presence. You can also find Kendall writing on her personal blog, Kendall’s Entertaining Life, which details her adventures in party planning, cooking and home decor. Keep up with Kendall on twitter by following @KendallAnne and @LowerOakLawn.
	Secretary: Catherine Nodurft Catherine is a Dallas native and received a BA in Arts Administration at Spring Hill College and an MBA from Baylor University. Putting her love of the arts into practice, she helped start the nonprofit advocacy organization the Dallas Arts District. She is currently the Community Coordinator at theNational Breast Cancer Foundation, managing all things social and helping to educate women about the importance of early detection. In her spare time, Catherine writes about nonprofits and social media on her blog, The Catherine Wheel, reads Terms of Service for fun and Instagrams everything she cooks. You can keep up with Catherine on Twitter @catherinekaram.
	Treasurer: Jessica Nunez Jessica Nuñez is the founder of Nuñez PR Group, a Dallas-based PR and marketing firm known for its creative campaigns that generate successful results. From traditional media relations to e-PR, NuñezPR Group helps companies of all sizes connect with media and consumers and improve their brand visibility.
	Vice President Communications: Victoria Harres Vicky is Director of Audience Development for PR Newswire, a UBM company. Her focus is to increase the visibility of PR Newswire’s customer content, and is responsible for growing the use of the company’s industry-leading distribution networks and platforms, including PR Newswire for Journalists, for Bloggers, ProfNet, and ProfNet Connect. Vicky also manages various social media properties and strategies for PR Newswire and is the voice and team leader behind the award winning @PRNewswire on Twitter. Vicky is fascinated by and regularly speaks and writes about how PR and marketing professionals are adapting to and leveraging the digital social layer that is quickly blanketing human existence. Connect with Vicky socially here www.victoriaharres.com or here @victoriaharres, but if you can’t find her she’s probably playing on Pinterest.
	Vice President Programming: Tiffany Monhollon Currently Senior Manager of Content Marketing at ReachLocal, Tiffany Monhollon is an award-winning social media and content strategist, passionate about helping businesses and individuals succeed online. She develops integrated social media marketing strategies from the ground up, incorporating content, community, and social tactics to deliver marketing, search optimization, social engagement, and reputation management results. She received her master’s degree in strategic communication and advertising from the University of Oklahoma in 2010 with primary research on social media use in PR.
	Vice President Sponsorship: Elysa (Rice) Ellis Elysa Ellis is a self-proclaimed blonde computer nerd. Her background in design and marketing led to her current position as Emerging Media Manager at Tracy Locke, an Omnicom Agency. Her claim to fame towards the goal of “internet celebritydom” is receiving an award for Top 30 Under 30 on Twitter.Elysa is also very involved in the online Gen Y community. You can find her blogging about Gen Y life in her pink corner of the web - GenPink, and about food at her community site DallasFoodNerd or @elysa on twitter.
	Vice President Membership: Mark Brinkeroff Mark Brinkerhoff is a Public Relations Director at Moroch Partners, a full-service, integrated marketing solutions agency headquartered in North Texas. With nearly a decade of results-driven public relations and marketing experience, he helps to oversee and integrate the company’s public relations functions, including in areas such as social media and digital content strategy. Brinkerhoff also co-leads business development for Moroch \| PR, while developing and managing public relations programs and partnerships on behalf of clients such as DFW International Airport, Eye Care Centers of America, McDonald’s, Oasis Brands, Pure Fishing, and Western Union. During his career, Brinkerhoff has represented B-to-B and B-to-C brands in industries ranging from consumer electronics and consumer packaged goods; to healthcare and health and beauty; to multi-unit retail, hospitality, transportation and technology. His areas of expertise include brand reputation and issues management; corporate social responsibility; cause marketing; social strategy and content management; opinion leader/influencer relations; and strategic partnerships. His work has been honored by the Texas Public Relations Association and other organizations, most recently as a PR News CSR Awards Finalist in the category of Cause Branding Campaign for the First Choice Power “Food First” hunger action program and million meals milestone. A graduate of Brigham Young University, Brinkerhoff has been an active board and committee member with the New Texas Symphony Orchestra, the Public Relations Society of America and Social Media Club.
	Logistics Chairman: Andy Valverde Andy Valverde is a Network Engineer at Vertex Group, a Business Process Outsourcer (BPO) specializing in Customer Management Outsourcing (CMO) Solutions, IT Applications and Services, Business Consulting and Transformation and Decision Sciences. Over the past two years, Andy has been very active in the Social Media and Entrepreneurial communities of Dallas, and volunteering whenever possible. Andy spends part of his spare time blogging about science on his site calledthedallasgeek.com. He also attends and holds film screenings and write film reviews with a group of film critics on The Cinemapede thehumancinemapede.com. The rest of his time is spent with this two beagles Mason and Reese. You can follow Andy on twitter as @TheDallasGeek or his film site @Cinemapede.
	Technology Chairman: Owen Nwanze Owen Nwanze (“SEOwen”) is a Search Marketer at AutoRevo , a provider of on-demand software for automotive dealerships. In his free time, he is the Marketing Director & Webmaster for a startup clothing brand, Pink Elly Clothing, based in New York City, and operates his own freelance web design & development company, Branding Win. Owen graduated cum laude in Economics, Marketing, and Management from Texas Tech University. He was born and raised in London, England and has been permanently residing in Dallas, Texas for the past 11 years, hence his Twitter handle, @TheBritishTexan.
	Social Media Showcase Chairman: Jennifer Eaton Jen Eaton is the Director of Client Management at Standing Dog Interactive, a Dallas-based internet marketing agency specializing in digital strategy and execution of SEO, PPC and Social Media campaigns.With the help of her team, Jennifer manages the Standing Dog Blog covering the latest social media news and internet marketing trends. In her spare time, you can find her at the Ballpark in Arlington supporting her favorite team, the Texas Rangers. Follower her on Twitter @JenWinnEaton and@StandingDog.
	Board Member at Large: Colin Alsheimer Colin Alsheimer is an Account Supervisor for Weber Shandwick, and serves as the Community Manager for the American Airlines AAdvantage program. He graduated from Ithaca College with a B.S. in Integrated Marketing Communications. Besides running digital marketing campaigns he also dabbles in blogging, homebrewing, and cheering for New England sports teams.
	Board Member at Large: Alyssa Gardina Alyssa Gardina is an Account Supervisor at Weber Shandwick, where she provides digital and social media strategic guidance for several clients. Alyssa moved to Dallas in 2008 after graduating from Ithaca College with a B.S. in Integrated Marketing Communications. She maintains a blog which discusses social media and cultural trends, as well as locally relevant news. She enjoys discovering new places around Dallas, and you can find her posting about her latest adventures on Twitter.
	Board Member at Large: Cameron Gawley Known as “Dot Com” to a few people, Cameron Gawley has founded 3 Marketing and Technology Startups since he was 16. Currently Cameron is the Co-Founder and CEO of BuzzShift Digital Strategy Agency as well as the Co-Founder ofCherryPick, a Content Curation tool for brands. For the past 12 years Cameron has worked with the National Breast Cancer Foundation in which he leads cause marketing initiatives and is NBCF’s acting Chief Technology Officer. Catch him tweeting it up @cgawley.