Media Specialist – Michaels

Apply for This Position Job Description Basic Function: Actively plan, direct and evaluate national media initiatives aligned with company goals by partnering with media buying and creative agencies. Plan needs to include print, radio, TV and some digital support as needed. Work closely with other teams and channels (Category Marketing, Brand, Social, CRM, Michaels.com) to ensure seamless market delivery.  Plan and support media campaigns for key company initiatives across a variety of tactics including print and broadcast, as well as integrated digital extensions. Gather business goals to direct agencies and author media briefs. Work closely with Marketing Finance for test market recommendations and analysis. Manage flowcharts, … [Read more...]

Digital Media Specialist – Michaels

Apply for This Position Job Description Basic Function: Actively plan, direct and evaluate digital marketing and online performance-based initiatives aligned with company’s Ecommerce goals by partnering with media buying and optimization agencies. Primary responsibility to include managing Paid Search (PPC) campaigns across 15+ departments, including Google Product Listing Ads. Work closely with other teams and channels (Category Marketing, Brand, Analytics, Michaels.com) to ensure seamless user experience. Primary Job Responsibilities: Gather content and promotion to support Paid Search (PPC) campaigns, and manage approvals. Optimize keyword lists, ad copies and extensions in conjunction with agency support. Partner with … [Read more...]

Digital Marketing Manager, ESP – Ivie and Associates

Apply for This Position Job Description Purpose The Digital Marketing Manager executes online campaigns in email, web and mobile platforms. This position is responsible for the managements of multiple ESP campaigns, gathering digital content (local events, online weekly ad, vendor partners, merchandising) and partner with channel experts for integration. The position requires cross-functional partnerships, the ability to appropriately manage competing priorities amongst key stakeholders, and a relentless commitment to an exceptional customer experience in the digital space. The Digital Marketing Manager partners with clients, IT, agencies, vendors and business stakeholders. It requires identifying development opportunities and ability … [Read more...]

SPM Communications – Public Relations Media Analytics Supervisor

Apply on LinkedIn Job Description Seeking a media analytics supervisor for Dallas-based PR agency, SPM Communications, which serves major food, restaurant and retail brands and follows a no-jerk policy as part of its unique agency culture. Candidate will be part of a cohesive and creative account team and have frequent opportunity for client and agency interaction and leadership, including supervisory roles on account teams as it relates to traditional PR media monitoring, measurement, social media monitoring and social media strategy.  HTML/CSS experience is a plus. Requirements/Capabilities: Understanding of public relations, marketing and branding Experience in measurement and analysis of PR campaigns, with a broad … [Read more...]

Head of Online/E-commerce – WASP Barcode Technologies DFW

Apply on LinkedIn Job Description We are looking for a team-oriented, self-motivated expert in internet marketing to direct the overall growth and strategic direction of our online presence (both domestically & internationally). This strategic leader must be skilled in both website development and promotion, including the use of SEO and SEM. A thorough understanding of using analytics and user testing to drive traffic, leads, and a better user-experience. The Head of Online/E-commerce is responsible for our online marketing budget, internet staff and outside internet vendors, as well as our in-house web developers and designers. Desired Skills & Experience Direct the development, maintenance, and execution of our … [Read more...]

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Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! … [Read more...]