Get Involved: How YOU can support SMC Dallas today

Did you know that Social Media Club of Dallas is run entirely by volunteers? From our board members to check-in helpers, our club wouldn’t exist without the countless unpaid hours that these hardworking professionals put in to make SMC Dallas a success.

Serving the club in a volunteer role has made a huge difference in my life, both personally and professionally. Getting involved has allowed me to strengthen relationships with other active SMC Dallas attendees and board members, better understand how the club operates, and even learn a new skills that I can apply to my job. I’ve also made a lot of new friends with whom I connect with outside of our monthly events!

SMC Dallas volunteers help with everything from sponsorships and programming to check-in at events.

If you’re interested in getting more involved in our club, here is your chance! SMC Dallas is now soliciting volunteers to serve on a variety of committees. Helmed by board members, these committees will work to support various board members in their duties and play an active role in the management and direction of the club. Joining a committee is an exciting way to get more involved and can help you get a foot in the door if you’re interested in serving as a board member in the future.

If you are interested in serving SMC Dallas in a committee member role, please read through the SMC Dallas Committee Descriptions, then apply to serve by completing our Committee Application Form. We are also looking for volunteers to represent SMC Dallas on the Second Annual Jingle Mingle planning committee, specifically an event planning liaison and a sponsorship chair.

Please note that committee position priority will be given to SMC Dallas Ambassadors. To become an annual ambassador, you simply need to pay your dues online!

Committee applications are due Friday, September 21. I look forward to connecting with new, eager volunteers who share my passion for growing our wonderful club!

SXSW 2012 and The Tweetup That Set The Stage

SXSW 2012 was incredible, educational, awe-inspiring, wet, exhausting, fun, and the most overwhelmingly informational (don’t bother to reference the AP Style manual on that, I didn’t) digital event in the history of digital events!

It was wonderful to see so many SMC Dallas members attending this year. Several of our friends were quoted in a Dallas Business Journal article: SXSW draws Dallas social media crowd, including Jessica Nunez, Chris Baccus, Alex Tan and Chris Yates.

Social Media Club of Dallas kicked off SXSW 2012 with a lively tweetup at the Warwick Melrose Hotel in Dallas on March 7th. Sponsored by Visit South Walton, there was fabulous food and drink and lots of gifts for the evening’s most prolific twitterers.

We here at Social Media Club of Dallas would like to say to our new friends at Visit South Walton, “Thank you for the good times and we’ll be visting soon so keep the light on for us!”

We would also like to thank Allen Tsai Photography for the wonderful pictures.

Our next SMC Dallas event will be on April 18. We’ll be combining digital efforts with DFWSEM to bring the one and only Brian Clark of Copyblogger Media out from behind his Mac to share some sage advice on social media and marketing. So be sure to follow @SMCdallas on Twitter for event updates. It’s going to be a packed house.

Hope to see all of you there!


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New SMC Dallas Leadership Slate for 2012-2013

The Social Media Club of Dallas is happy to announce our approved slate for the 2012 – 2013 term. The current board developed a comprehensive list of necessary roles and responsibilities and then solicited nominations from our existing ambassadors. Below is the slate we presenting to our ambassadors. Current ambassadors are invited to meet Tuesday February 21st to approve and meet the new board. Details have already been emailed to ambassadors.

Connect and follow the entire team here on Twitter:
https://twitter.com/SMCDallas/board-members/members

Chairman – Past President:  Mike Merrill

mike merrillMike D. Merrill is Director of  Marketing for ReachLocal and is Chief Bacon Maker and Marketing Strategist for his own firm, Bacon Marketing. He is a community builder, connector and networker. Mike has held positions in sales, marketing and operations management at NetApp, Dell, Intel and two venture-backed software startups.

He speaks regularly on online marketing, social media and personal branding and helps organize Ignite Dallas. Mike pursued his MBA at the Ross School of Business at University of Michigan. He also sits on the Board of the Volunteer Center of North Texas.

You can catch up with Mike on his blog at http://www.mikemerrill.com or follow him on twitter @mikedmerrill.

President: Kendal Shiffler

Kendall Shiffler

Kendall serves as Marketing Communications Director for PegasusAblon, a local real estate development company. She markets the company’s Lower Oak Lawn in the Dallas Design District project via her blog, LowerOakLawn.com and social media.
As a side business, Kendall operates her own website design and consulting company, Design by Kendall, helping small businesses, bloggers and entrepreneurs build strategic, well designed web presence.

You can also find Kendall writing on her personal blog, Kendall’s Entertaining Life, which details her adventures in party planning, cooking and home decor. Keep up with Kendall on twitter by following @KendallAnne and @LowerOakLawn.

 Secretary:  Catherine Nodurft

Catherine NodurftCatherine is a Dallas native and received a BA in Arts Administration at Spring Hill College and an MBA from Baylor University.  Putting her love of the arts into practice, she helped start the nonprofit advocacy organization the Dallas Arts District.  She is currently the Community Coordinator at the National Breast Cancer Foundation, managing all things social and helping to educate women about the importance of early detection.

In her spare time, Catherine writes about nonprofits and social media on her blog, The Catherine Wheel, reads Terms of Service for fun and Instagrams everything she cooks.  You can keep up with Catherine on Twitter @catherinekaram.

Treasurer:  Jessica Nunez

Jessica NunezJessica Nuñez is the founder of Nuñez PR Groupa Dallas-based PR and marketing firm known for its creative campaigns that generate successful results.

From traditional media relations to e-PR, NuñezPR Group helps companies of all sizes connect with media and consumers and improve their brand visibility.

VP of Communications:  Victoria Harres

Victoria HarresVicky is Director of Audience Development for PR Newswire, a UBM company. Her focus is to increase the visibility of PR Newswire’s customer content, and is responsible for growing the use of the company’s industry-leading distribution networks and platforms, including PR Newswire for Journalistsfor BloggersProfNet, and ProfNet Connect.

Vicky also manages various social media properties and strategies for PR Newswire and is the voice and team leader behind the award winning @PRNewswire on Twitter. Vicky is fascinated by and regularly speaks and writes about how PR and marketing professionals are adapting to and leveraging the digital social layer that is quickly blanketing human existence.

Connect with Vicky socially here www.victoriaharres.com or here @victoriaharres, but if you can’t find her she’s probably playing on Pinterest.

 VP of Programming:  Tiffany Monhollon

Tiffany MonhollonCurrently Senior Manager of Content Marketing at ReachLocal, Tiffany Monhollon is an award-winning social media and content strategist, passionate about helping businesses and individuals succeed online. She develops integrated social media marketing strategies from the ground up, incorporating content, community, and social tactics to deliver marketing, search optimization, social engagement, and reputation management results. She received her master’s degree in strategic communication and advertising from the University of Oklahoma in 2010 with primary research on social media use in PR.

She’s held positions for numerous volunteer organizations, including serving as chair of the annual professional development seminar and serving as chair of programming for the Southwest District Conference for PRSA OKC. In 2008, she was the youngest woman named to OKC Business Magazine’s 40 Under Forty, and her integrated content and social media work recently won a Best of Show award in PRSA OKC’s annual Upper Case awards. Now located in Dallas, she speaks and writes about online marketing and social media, serving as a founding columnist for Personal Branding Magazine, blogging for Social Media Today, Business to Community, and Small Business Trends, and serving as lead blogger for the ReachLocal blog. Connect with her on Twitter at @tmonhollon, or find her on LinkedIn or Google+.

VP of Sponsorship:  JC Elliott

JC ElliottJC is Marketing Communications Manager for GE Energy. She is responsible for worldwide customer communications activities for GE Energy’s Power Electronics business embedded power product line. With a 25-year background in the telecoms and technology sectors, JC has marketed for global companies such as Ericsson, AT&T and Eltek working in both the US and abroad. Running her own marketing firm, J Elliott Marketing, JC developed and implemented strategic digital marketing plans for small businesses in the US and Europe.  An active volunteer and amateur gourmet chef, JC works with local chefs to raise money for food and children’s charities around the US.

You can find her tweeting about technology and supremely nerdy things @jcelliottTX.

VP of Membership:  Mark Brinkeroff

Mark BrinkerhoffMark Brinkerhoff is a Public Relations Director at Moroch Partners, a full-service, integrated marketing solutions agency headquartered in North Texas. With nearly a decade of results-driven public relations and marketing experience, he helps to oversee and integrate the company’s public relations functions, including in areas such as social media and digital content strategy.

Brinkerhoff also co-leads business development for Moroch | PR, while developing and managing public relations programs and partnerships on behalf of clients such as DFW International Airport, Eye Care Centers of America, McDonald’s, Oasis Brands, Pure Fishing, and Western Union.

During his career, Brinkerhoff has represented B-to-B and B-to-C brands in industries ranging from consumer electronics and consumer packaged goods; to healthcare and health and beauty; to multi-unit retail, hospitality, transportation and technology. His areas of expertise include brand reputation and issues management; corporate social responsibility; cause marketing; social strategy and content management; opinion leader/influencer relations; and strategic partnerships.

His work has been honored by the Texas Public Relations Association and other organizations, most recently as a PR News CSR Awards Finalist in the category of Cause Branding Campaign for the First Choice Power “Food First” hunger action program and million meals milestone.

A graduate of Brigham Young University, Brinkerhoff has been an active board and committee member with the New Texas Symphony Orchestra, the Public Relations Society of America and Social Media Club.

Logistics Chair:  Andy Valverde

Andy ValverdeAndy Valverde is a Network Engineer at Vertex Group,  a Business Process Outsourcer (BPO) specializing in Customer Management Outsourcing (CMO) Solutions, IT Applications and Services, Business Consulting and Transformation and Decision Sciences. Over the past two years, Andy has been very active in the Social Media and Entrepreneurial communities of Dallas, and volunteering whenever possible.

Andy spends part of his spare time blogging about science on his site called thedallasgeek.com. He also attends and holds film screenings and write film reviews with a group of film critics on The Cinemapede thehumancinemapede.com. The rest of his time is spent with this two beagles Mason and Reese. You can follow Andy on twitter as @TheDallasGeek or his film site @Cinemapede.

Technology Chair:  Owen Nwanze

Owen Nwanze

Owen Nwanze (“SEOwen”) is a Search Marketer at AutoRevo , a provider of on-demand software for automotive dealerships. In his free time, he is the Marketing Director & Webmaster for a startup clothing brand, Pink Elly Clothing, based in New York City, and operates his own freelance web design & development company, Graphic Win.

Owen graduated cum laude in Economics, Marketing, and Management from Texas Tech University. He was born and raised in London, England and has been permanently residing in Dallas, Texas for the past 11 years, hence his Twitter handle, @TheBritishTexan.

 Social Media Showcase Chair:  Jennifer Eaton

jennifer eatonJen Eaton is the Director of Social Media at Standing Dog Interactive, a Dallas-based internet marketing agency specializing in digital strategy and execution of SEO, PPC and Social Media campaigns.With the help of her team, Jennifer manages the Standing Dog Blog covering the latest social media news and internet marketing trends.

In her spare time, you can find her at the Ballpark in Arlington supporting her favorite team, the Texas Rangers. Follower her on Twitter @JenWinnEaton and@StandingDog.

Board Member at Large:  Colin Alsheimer

Colin_Meadows_Alsheimer

Colin Alsheimer is an Account Supervisor for Weber Shandwick, and
serves as the Community Manager for the American Airlines AAdvantage
program.

He graduated from Ithaca College with a B.S. in Integrated Marketing
Communications. Besides running digital marketing campaigns he also
dabbles in blogging, homebrewing, and cheering for New England sports
teams.

Board Member at Large:  Alyssa Gardina

Alyssa GardinaAlyssa Gardina is an Account Supervisor at Weber Shandwick, where she provides digital and social media strategic guidance for several clients.

Alyssa moved to Dallas in 2008 after graduating from Ithaca College with a B.S. in Integrated Marketing Communications. She maintains a blog which discusses social media and cultural trends, as well as locally relevant news. She enjoys discovering new places around Dallas, and you can find her posting about her latest adventures on Twitter.

Board Member at Large: Cameron Gawley

Cameron GawleyKnown as “Dot Com” to a few people, Cameron Gawley has founded 3 Marketing and Technology Startups since he was 16. Currently Cameron is the Co-Founder and CEO of BuzzShift Digital Strategy Agency as well as the Co-Founder ofCherryPick, a Content Curation tool for brands.

For the past 12 years Cameron has worked with the  National Breast Cancer Foundation in which he leads cause marketing initiatives and is NBCF’s acting Chief Technology Officer. Catch him tweeting it up @cgawley

 

Board Member at Large:  Elysa Rice

Elysa RiceElysa Rice is a self-proclaimed blonde computer nerd. Her background in design and marketing led to her current position as Emerging Media Manager at Red Urban, an Omnicom Agency. Her claim to fame towards the goal of “internet celebritydom” is receiving an award for Top 30 Under 30 on Twitter.

Elysa is also very involved in the online Gen Y community. You can find her blogging about Gen Y life in her pink corner of the web - GenPink, and about food at her community site DallasFoodNerd or @elysa on twitter.

Board Member at Large:  Cynthia Smoot

Cynthia SmootCynthia left the University of North Texas with a degree in Clothing & Textiles and fell into sales for New Times Media as an Account Executive for the Dallas Observer. After 12 years with New Times/Village Voice Media, Cynthia left to work with D Magazine Partners, specifically to launch their new business magazine, D CEO. Cynthia spent 3 years with D Magazine Partners developing D CEO, selling advertising for D Magazine and D Home publications and event sponsorships for all D Magazine Partners events. Cynthia’s personal passion for Social Media turned into an opportunity to use those skills as a Partner for Gangway Advertising and she now oversees social media and online strategies, creates blogger/media events and just generally “creates buzz” for clients of Gangway Advertising.

In her free time (ha!) Smoot is an in-demand blogger who writes Oh So Cynthia: a lifestyle blog about Dallas and what makes it a fabulous place to live. From food to fashion, stage shows to family outings, cultural events to reality TV; this city is happening and she brings readers inside Dallas’ hottest events and introduces them to the people who are making things happen! Cynthia is the self-proclaimed ‘Queen of Dallas Reality TV’ and is the go-to girl for local television and radio stations needing commentary on reality TV shows filming around North Texas and looking for gossip on the casts!

Social Media Showcase Case Studies

Well our two year anniversary event was a great time. Our Social Media Showcase featured 6 social media case studies from Dallas agencies.  Below is the presentation of all case studies as well as supporting videos.

 

Slingshot  - Back Jack- Jack Daniel’s Birthday Campaign Video

Buzzshift – People to People & Jordin Sparks Video (1 of several)

Social Media Club 2 Year Anniversary – Thoughts from the Leadership Team

September 2011 marks the 2 year anniversary of the relaunch of the Social Media Club of Dallas. It’s been an amazing experience and recently the leadership team commented on the start of the club and the value to the community.  Chris Yates of Huddle Productions captured it on film for us. We are very thankful for all of our sponsors, professional members and past attendees. Here’s to another 2 years!

What was your favorite memory of SMC Dallas? We’d love to hear your thoughts on the last two years.

Social Media Showcase Dallas 2011 Speakers Announced

Social Media Showcase DallasThe Social Media Club of Dallas is pleased to announce the six organizations and speakers who have been selected to speak at our first Social Media Showcase. We had a number of submissions across a variety of budgets, agency sizes and client types.  As an organization, we hoped to feature a variety of presentations based on agency size and type of case study. While there were many solid submissions, the judging team chose the list of presenters below:

List of Presenters:

  1. Agency Name: Atomic Design and Consulting
    Speaker: Tiffany Michaelis
    Client – TwoRows Classic Grille
  2. Agency Name: BestBuzz
    Speaker: Carrie Layne
    Client: Taste of Dallas
  3. Agency Name: Buzzshift
    Speaker: Elysa Rice
    Client: People To People
  4. Agency Name: Slingshot
    Speaker: Charles Black
    Client: Jack Daniel’s
  5. Agency Name: Standing Dog Interactive
    Speaker: Jennifer Eaton
    Client:  Event Cinemas
  6. Agency Name: Weber Shandwick
    Speaker: Colin Alsheimer
    Client: American Airlines AAdvantage Program
Look forward to a future post highlighting a bit more detail behind these presentations.

Please Help Us Promote the Event

We would love your help promoting the event as well. Below is a logo you can add to your website or blog to help drive awareness of this event. For speakers, the blog post image above is for you to use on your sites as well.
Social Media ShowCase Dallas
Share these links below:

Look forward to seeing all of you there on the 22nd.

Social Media Dallas Panels at SXSW That Need Your Votes

Vote for Social Media Club Dallas SXSW panelsSXSW voting is running through September 2nd at Midnight and we wanted to make sure you voted for the below panels that represent our Social Media community in Dallas. While voting isn’t the only criteria for panel selection, it is an important selection component.

So let’s all go and thumbs up these panels featuring local speakers!

 

AT&T Sponsoring SMC Dallas and Giving Away an LG Thrill

ATT Rethink PossibleWe are thrilled to present a guest post from our sponsor ATT about their upcoming giveaway at our August Social Business Panel meeting on Thursday the 18th.

AT&T is more than excited to join SMC Dallas for the Social Business Panel on Thursday, August 18. Since SMC-goers are already explorers in the social and mobility space, we’ll be bringing nametags for all the pre-registered attendees with a mobile barcode linking to the individual’s Twitter. Nametags will include directions to download the AT&T Code Scanner via http://scan.mobi.

We also want to hear from the group: What’s your favorite mobile app? Throughout the event, we’ll be asking the attendees to tweet using the hashtags #ATTSocial and #SMCDallas, along with the name of their favorite mobile application, to enter our LG Thrill raffle.

At the end of the event, we will announce a winner from the entries to received the new LG Thrill. (Note that the prize is for the phone only, not service.)

Click here to view the official rules of the contest: http://www.scribd.com/doc/61968335/SMC-Dallas-Thrill-Giveaway-Event

Additionally, we’ll be sharing the top-10 list of apps that garnered the most tweets from the participants with our fans and followers online to showcase apps that the social-media savvy recommend.

Social Media Showcase Dallas 2011

The Social Media Club of Dallas is pleased to announce the First Annual Social Media Showcase. The purpose of this event is to showcase local social media case studies of Dallas-based companies. Specifically, we want to see how our peers are implementing social media campaigns and the results they are achieving.

September marks the second anniversary of the re-launch of the Social Media Club in Dallas, and we’ve been fortunate to feature numerous consultants, authors, agencies and even corporate speakers. However, we know from your feedback at our events and in surveys that you also want to hear and see case studies from your peers you interact with at our regular meetings and in the Dallas area. That’s why we are taking submissions to be featured in our first ever event of this type.

Format

The Social Media Showcase will feature six presentations that are each 10 minutes long with a fixed slide format to facilitate comparison. Once all six presentations are complete, we’ll allow for 30 minutes of questions for all the presenters.

Who Should Attend

While the Social Media Showcase is open to the public, this event is ideal for anyone who wants to understand how social media can benefit a business or organization. More importantly, this event will provide real-world insights for those in an agency or in a corporate marketing role in order improve knowledge of what works in social media and how to apply best practices in the Dallas market. Each case study will provide insights and take-aways that apply to marketers at varying experience levels.

Register for SMC Dallas Now

 

Judging Criteria

We want the showcase to be as balanced and transparent as possible, so all submissions will be judged on the following:

  • Objectives, Strategy and Results: What were you trying to accomplish? What was the plan you implemented? What its impact to the business? While it’s important to include success indicators like web traffic, fans and follower growth, and other basic metrics, we also want to see how your campaign contributed to the bottom line, such as increase in revenue or cost reduction.
  • Creativity: Did you leverage technology in a specially unique and creative way?
  • Integration: How did your campaign integrate with and complement your organization’s overall marketing campaigns or approach?
  • Timing: Your campaign must have been started and completed within the last 12 months.
  • Completeness: Does your submission paint a complete picture of the campaign and include examples or supporting materials that clearly communicate the planning, execution, and impact of the campaign?
  • Best Practices/Insights Provided: Does your entry include tips or best practices the campaign applied? Can the applicant provide insights for the audience to help them plan and execute social media campaigns for their company or organization?

Timeline for Applicants

  1. August 26, 6 p.m. – Deadline to apply.
  2. September 2 – Email to all presenters notifying who has been selected
  3. September 7 – Blog post announcing presenters
  4. September 22 – Date of event
  5. September 23 – All six presentations posted on blog via Slideshare

Slide Format for Presentations

Once we select the six presentations, the speakers will be emailed a fixed PowerPoint slide format to prepare for the event. Note we are not allowing you to build your own deck from scratch. Presenters will need to submit their final slides one week before the event for review. If any changes are needed, we’ll contact the presenter.

You will be allowed six slides for your presentation, including:

  1. Business Problem
    • What was the challenge customer was trying to solve?
  2. Solution the campaign proposed
    • Strategy Planned
    • Highlight the strategy your campaign implemented
  3. Screenshots
    • Images showcasing engagement or look and feel of the campaign your implemented.
  4. Wildcard Slide
    • Include any additional information such as tools used, tips and best practices or screen captures of campaign implementation.
  5. Results
    • Please include results your campaign generated, such as:
      • Revenue
      • Database growth
      • Fans/Followers
      • Activations
      • Engagement
  6. Key Learnings and Takeaways
    • Share the tips, best practices, key learnings and takeaways the audience can learn from your campaign

How to Apply

The application deadline has passed.

Sponsorship Opportunities

If you know of a company that is looking promote their company to and engage with social media influencers in the Dallas area, please have them visit our sponsorship page at http://www.smcdallas.org/sponsorship-opportunities/

Food Sponsor: Russo’s in Richardson

A big thanks to Russo’s for sponsoring food for our Social Media Showcase. Make sure to follow them on Facebook and Twitter and to visit their restaurant as well.

 

Verizon 4G LTE Sponsoring Today We Are Rich Book Tour in Dallas #vzw4glte

Verizon 4G LTE

There is no doubt access to mobile phones and tablets is having a profound impact on how we work and live. In fact there is evidence that suggests that 10% of all Google searches are performed on a mobile phone. More importantly, as applications and websites are built and optimized for mobile users, fast and reliable carrier speed is becoming an expectation. This month we are thankful to Verizon Wireless to sponsoring our June monthly event featuring Tim Sanders and his Today We are Rich Book Tour.

LTE stands for Long Term Evolution and is the “gold standard” for wireless technology and offers significantly faster speed and reduced latency sure to please all us social media mavericks. 4G will offer up to 10X faster speed over 3G. Verizon plans to have 4G LTE in over 175 cities before the end of the year.

Get ready to be interviewed: We’ll have Huddle Productions on hand performing video interviews of various bloggers so be prepared to get some publicity on YouTube and social media. Also, help us drive awareness of the event by adding hashtag #vzw4glte to your tweets promoting the event and at the event. Who knows you may just win something.