Stratten Presents Marketing, Wit and Stamina at Social Media Club of Dallas Event

November 7, 2012 by Leave a Comment

Scott Stratten (@unmarketing) showed impressive intestinal fortitude while battling an intestinal malady as he spoke to the Social Media Club of Dallas on “The Book of Business Awesome.” Despite suffering through his post-Turkish excursion illness, Scott was hilarious with his Jim Gaffigan-esque delivery filled with asides and internal debates as he explained what it takes to be awesome and how to avoid being un-awesome in social media practice.

Scott Stratten at Social Media Club Dallas OCT 2012

Some of Scott’s words of wisdom include:

Social media is merely an amplifier. It doesn’t fix a bad product or service.

Following a negative incident, companies should quickly and candidly own up to the problem. Scott cited FedEx and its blog post “Absolutely, Positively Unacceptable” following the viral video last December of the careless deliveryman. A quick, honest apology can ride the viral wave with the incident and even leave a business with a more favorable impression than before the event.

Some audiences require extra care. “You don’t want to piss off geeks or moms” since both are very active on social media.

Marketing and HR need to get better aligned, since hiring the right people is the best thing  you can do to market your brand.

When hiring social media functions, businesses should look for personality and passion for the brand. Although Scott likes the idea of metrics like Klout or Kred scores, he questions their validity when people can see their scores, and can game them by performing activities specifically designed to raise the rating.

The best comedy bit of the night was the QR Code Fail routine, where Scott pointed out all the ridiculous, unhelpful and even unsafe applications of QR Codes. Taking top honors was the billboard discouraging texting while driving—which had a QR code on it!

Although the audience was enthralled, we breathed a collective sigh of relief as Scott finished his program without incident and beat a hasty retreat home to Toronto and the comforts of Canadian healthcare. To your health, Scott!

Event sponsors include Chili’s, Allen Tsai Photography and Uber. SMC Dallas Annual Sponsors include Pocketstop.com and Synthesis. To inquire about sponsorship opportunities, please contact Elysa Ellis at sponsorship@smcdallas.org.

What’s next? Mark your calendars for the Jingle Mingle, the big bash of the Holiday season. Benefiting the Dream Fund, the December 6th at Gilley’s is hosted by the Social Media Club of Dallas and a sleigh-load of other organizations.

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Scott Stratten, Author of “The Book of Business Awesome,” Returns to Social Media Club of Dallas

September 26, 2012 by Leave a Comment

Scott Stratten

DALLAS, September 25, 2012 – Social Media Club of Dallas, a premier networking and education organization dedicated to marketing and new media, is proud to announce Scott Stratten, author of “The Book of Business Awesome,” will speak at the October 25th meeting.

“We look forward to hearing Scott’s unique perspective on business and enjoy a discussion about untraditional marketing tactics,” said Kendall Shiffler, SMC Dallas president. “Scott previously spoke at SMC Dallas and received great reviews so we’re excited to have him back with new insights that he wittingly delivers.”

Formerly a music industry marketer, national sales training manager and a professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies.  Stratten helped PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments guide their way through the viral, social media and relationship marketing landscape.

Stratten will speak from his new book, which covers everything business related from branding, public relations, social media, marketing, customer service and human resources. Stratten’s book steers away from traditional business concepts and focuses more on achieving awesome results through engagement and technology. Stratten will include case studies and concepts that attendees can apply directly to their own businesses. Topics will include:

- Why things go viral when they follow the Third Circle rule.
- How companies look Awesome when they do something UnAwesome.
- Why Social Media isn’t the answer to everything.

Stratten will also discuss unsuccessful business by showcasing concepts that have failed in the past and major situations to avoid.

The event will take place at The Angelika Film Center at Mockingbird Station from 6:00 p.m. to 9:00 p.m. on Thursday, October 25. A Tweetup will take place after the event at People’s Last Stand. Registration is $45. To register for the event, please visit: http://smcdallas-scottstratten.eventbrite.com.

Event sponsors include Chili’s, Allen Tsai Photography and Uber. SMC Dallas Annual Sponsors include Pocketstop.com and Synthesis. Sponsorships are still available for this event. To inquire about sponsorship opportunities, please contact Elysa Ellis at sponsorship@smcdallas.org.

 

About Social Media Club

Social Media Club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. The Club’s primary mission is to promote media literacy, promote standard technologies, encourage ethical behavior and share best practices. We are active across the U.S. and Canada and expanding globally. Visit www.smcdallas.org for more information, or connect with SMC Dallas on Facebook orTwitter.

About Scott Stratten

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. http://www.unmarketing.com/

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If I Grant You 3 Questions, What Would You Ask @Copyblogger ?

April 4, 2012 by 5 Comments

Copyblogger secrets revealed April 18!

I had lunch today with the affable business whiz Sean Jackson, CFO of Copyblogger Media. We chatted quite a bit about content marketing and the challenges and treasures that come with it, which of course led us to talk about the upcoming SMC Dallas and DFW SEM event featuring Copyblogger’s own genius of content marketing Brian Clark.

Sean is going to be interviewing Brian for our event and started telling me about the questions he intends to ask. Having just moderated a half day BDI/PR Newswire cotent marketing event in Dallas I shared some of the things that people asked at my event.

Being the naturally-born moderator that I am, I started to think of how ‘I’ would interview Brian Clark and then I started to think that perhaps we all have questions we’d like to ask him.

So I twisted Sean’s arm and he agreed that he would let us have a say in what kind of questions get asked.

HERE IS YOUR OPPORTUNITY!: In the comments below, write one to three questions that you would ask Brian if you could. Sean will select the best questions and will mention who asked it on stage when he throws it at Brian.

Contest starts…NOW!

And by the way, if you haven’t yet registered for the Copyblogger event on April 18, hurry up and do it fast. We are nearing our limit.

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Content Marketing Careers Interview with Joe Pulizzi

January 24, 2012 by Leave a Comment

I had the pleasure of interviewing Joe Pulizzi, founder of the Content Marketing Institute, when he visited Dallas to speak to SMC Dallas. As we were talking I was curious about the evolution of the content marketing career and discipline. Tune into the interview here:

What are you thoughts about content marketing roles?

Filed Under: Speakers

Social Media Showcase Dallas 2011 Speakers Announced

September 7, 2011 by 2 Comments

Social Media Showcase DallasThe Social Media Club of Dallas is pleased to announce the six organizations and speakers who have been selected to speak at our first Social Media Showcase. We had a number of submissions across a variety of budgets, agency sizes and client types.  As an organization, we hoped to feature a variety of presentations based on agency size and type of case study. While there were many solid submissions, the judging team chose the list of presenters below:

List of Presenters:

  1. Agency Name: Atomic Design and Consulting
    Speaker: Tiffany Michaelis
    Client – TwoRows Classic Grille
  2. Agency Name: BestBuzz
    Speaker: Carrie Layne
    Client: Taste of Dallas
  3. Agency Name: Buzzshift
    Speaker: Elysa Rice
    Client: People To People
  4. Agency Name: Slingshot
    Speaker: Charles Black
    Client: Jack Daniel’s
  5. Agency Name: Standing Dog Interactive
    Speaker: Jennifer Eaton
    Client:  Event Cinemas
  6. Agency Name: Weber Shandwick
    Speaker: Colin Alsheimer
    Client: American Airlines AAdvantage Program
Look forward to a future post highlighting a bit more detail behind these presentations.

Please Help Us Promote the Event

We would love your help promoting the event as well. Below is a logo you can add to your website or blog to help drive awareness of this event. For speakers, the blog post image above is for you to use on your sites as well.
Social Media ShowCase Dallas
Share these links below:

Look forward to seeing all of you there on the 22nd.

Filed Under: News, Social Media Club, Speakers

About our Speakers: Christi McNeill and Jamey Peters

May 17, 2011 by Leave a Comment

Thanks to all of you for making Social Media Club of Dallas such a successful networking group. We know many of you often invite co-workers, friends and clients to our events. Our next event is only 2 days away!

Thursday, May 19th we will have two great speakers.

About our Speakers

Christi McNeill
Southwest Airlines
Emerging Media Strategy Specialist

Christi McNeill serves as an online spokesperson for Southwest Airlines, the nation’s largest airline interms of domestic Customers boarded. Christi specializes in Emerging and Social Media strategy.

In addition to her online media relations duties, Christi works as the “voice” behind the Southwest Airlines Twitter account (@Southwestair) and Facebook account (Facebook.com/southwest).  Christi also serves as a moderator and blogger on Nuts About Southwest (blogsouthwest.com).  In 2009, Christi was honored with a PR People Award for “Tweeter of the Year.”

A Fort Worth native, Christi graduated from Texas Christian University with a Bachelor’s Degree in Journalism.

Jamey Peters
Ketchum
Associate Director

James Peters is the Associate Director of Ketchum South and leads the agency’s Dallas office. James Peters

He has 17 years of experience in public relations within agency, corporate and not-for-profit settings.

James specializes in crafting communication strategies, media relations campaigns and media counsel and measurement across a variety of sectors (energy, technology, retail and transportation). He regularly counsels clients on media positioning, media and digital integration, corporate messaging and stakeholder relations.

Current clients include IBM, Celanese, 7-Eleven, Dean Foods and FedEx.

James came to Ketchum in 2004 with 12 years of media relations and corporate communications experience. Previously, He was the manager of corporate communications for global energy company Mirant. In his role, James directed communications regarding Mirant’s environmental and CSR efforts. This included the creation of the company’s first sustainability report and online CSR initiative.

Prior to Mirant, James was a member of the media relations team of Southern Company’s largest subsidiary, Georgia Power, for three years where he led the company’s media efforts promoting their involvement in the electric transportation initiatives. Preceding Georgia Power, he worked in the communications department for the American Red Cross.

James holds a Bachelors of Arts degree in History from Wake Forest University and is a 2003 graduate of Georgia Tech’s mid-management executive program.

After you register yourself for the event be sure to mark yourself as attending (and invite your colleagues) on Facebook and LinkedIn to help spread the word. After all, we are a “social” media club! See you Thursday!

A special thanks to our sponsors: @HealthStandards @JaredRey @ZoesKitchen@TreatDallas

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Amber Naslund Promises to Bring Down the House

October 12, 2010 by 4 Comments

Have you heard, Amber Naslund (aka @ambercadabra), will be in Dallas in November?! November 18th to be exact.

If for some off chance you don’t know who Amber is (are you sure you’re at the right place?) her twitter sized bio tells us that she’s VP of Social Strategy for Radian6. Constructive heretic. Pragmatist. Musician. Intellectual adventurer. Bibliophile. Word nerd. If that’s not enough information for you, she has a more in-depth bio here.

I am excited to hear Amber because a) she’s awesome AND b) a little birdie told me (ok her blog) that, because of our dear friend Scott Stratten, Amber is pulling out all the stops in her speaking gigs these days.

In fact, here’s a promise from Amber (except from How Scott Stratten Kicked My Ass):

So thanks, Scott. For being an awesome friend, but for kicking my ass when you didn’t even know you’d done it. Thanks to the rest of you for saying “hell yeah” and reminding me that perhaps “jackass” suits me after all.

And you can bet that if I’m somewhere in a room with you and I’m giving a speech, you’re going to get everything I’ve got, bitches.

Until then….

So, what do you say… have you registered yet? Have you invited your entire office to join?

PS: We are still looking for sponsors for this event, if you’ve ever been to an SMCDallas event you know the kinda love we give our sponsors!

Filed Under: Speakers

@UnMarketing hits Dallas with #UnBookTour

September 7, 2010 by Leave a Comment

Unless you have been living in a cave you have probably heard Scott Stratten @UnMarketing is joining us 9/14 as the first stop on his UnBookTour for the release of UnMarketing. Stop Marketing. Start Engaging.

REGISTER HERE: http://www.smcdallas13.eventbrite.com

Filed Under: Events, Social Media Club, Speakers

Socialnomics: “It’s a People Driven Economy Stupid”

June 15, 2010 by 2 Comments

Socialnomics by Erik QualmanThis Thursday we are fortunate to host Erik Qualman, author of Socialnomics and producer of the wildly viral “Social Media Revolution” video.

The title of Erik’s talk is titled:  Socialnomics: “It’s a People Driven Economy Stupid.”

+ How great companies embrace social media

+ Social Commerce & other future uses of social media

+ How Qualman personally uses social media to market & sell [eating his own dog food]

+ Old School Social (aka Q&A time)

For more information on the book: http://amzn.to/cC7wLl

The first 100 registrants will receive a copy of the book at the event so register now. Those who don’t make the first 100 registrants can pick up their book at our next event in July or August. We will not be shipping the book out individually.

Following our event at Magnolia Theater we will host a post Tweetup at the Lemon Bar in West Village.

Register here: http://smcdallas10.eventbrite.com/

Filed Under: Social Media Club, Speakers

Beyond the Device with Tim Hayden – Thursday, 5/20

May 17, 2010 by Leave a Comment

Tim HaydenJoin SMC Dallas this Thursday as Tim Hayden, Chief Strategy Officer and Partner at Blue Clover, presents on social media, mobile strategy, and the importance of maintaining face-to-face relationships and engagement.

With skyrocketing smartphone sales, the evolution of augmented reality and growth of mobile ads, it’s easy to forget the importance and impact of offline communities. From Tim Hayden:

The rise of “social” and consumer-to-brand relationships that we now have with smartphones doesn’t necessarily mean we’re online, all the time.  In fact, so much of what will drive interest in your company or product is happening offfline.  With face-to-face conversation still the most powerful “engagement” there is, let’s talk about the digital and not-so-digital ways to make the most of the mobile revolution.

And, bonus material – Christmas in May: Five predictions on consumer behavior for the next eighteen months! (Plus, you get to let Tim know that you’re holding him to those!)

Food at the event will be provided by Meals on the Move and Paciugo. Big thanks to our platinum sponsor, Magic Logix; gold sponsor, Kick Apps; venue sponsor, Moroch; email marketing sponsor, Blue Sky Factory; and web hosting sponsor, Firehost.

RSVP here.

Filed Under: Events, Social Media Club, Speakers
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