Let no interview come between two good friends and business associates, but if there should be just a little bit of discomfort in the live questions the audience benefits.
We were a fortunate audience indeed at last week’s Social Media Club of Dallas and DFW SEM joint event where Sean Jackson, business mastermind and CFO at Copyblogger Media, interviewed his boss Brian Clark, the genius behind and founder of Copyblogger.
“The first three months of Copyblogger was a lonely stretch of obscurity,” said Brian. But he experimented quite a bit with his content and learned quickly what people wanted, what his audience wanted. An audience that would serve him well when he was ready to leverage his influence and make Copyblogger profitable.
Brian thinks of the Copyblogger audience as being in rings around a center that is made up of customers, or as Brian calls them, “family.”
The goal is to move people from the outer, less committed audience circles closer and closer to the inner circle.
His secret? Give things away. “If you feel like you are giving away too much then you’re on the right track,” said Brian.
For more great tips, see my archive of tweets from the event.
Many, many thanks need to go out for bringing this insightful interview to fruition, not least are the presidents of SMC Dallas and DFW SEM, Kendall Shiffler and Dan Sturdivant, who shared some of his thoughts after the event:
If you attended, do let us know your thoughts and what kind of programming you would like to see in the future.